Aboca is a company established in 1978. It specializes in the research and development of natural health care products. Leader in its field throughout Italy (and Europe as a whole) thanks to an extremely efficient distribution model in pharmacies and herbal product shops.
Aboca is in need of a mobile presence for its Online Food Diary website. This new interface can't just be a mobile version of the website, but has to be a native application compatible with all iOS devices.
The application developed by Esimple connects to the online database of the Diary's website through web services, allowing information to be synced seamlessly between the two versions (web & iOS).
Distributed through Apple's App Store for free, it enables the user to access all the website's popular features through the native and intuitive iOS interface.
Compatible with most iPhone, iPod touch and iPad versions, it allows the user to plan meals, verify his performance and daily statistics and access information from his personal profile.
New features will be released over time according to a roadmap outlined with the client, as to keep the user's interest high with each release.
The application is developed solely in Italian and has been downloaded by more than 2'000 people in less than a week, without any additional marketing activity surrounding its release.
Xcode, WSDL
"I always use the diary on the site. Finally I can manage on the move. And it is also free! "