General Electric Usatoprimamano

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GE ® USATOPRIMAMANO

Customer

GE Capital Solutions is a division specializing in leasing, rental and servicing of the group General Electric, one of the best known companies in the world. With more than 300,000 GE employees is one of the most solid and appreciated multinationals globally, both in size and results.

Needs

GE Capital Solutions has launched the section GE Used primamano®, a special area that deals with the remarketing of vehicles ex-rental. Each vehicle is cataloged within the management systems of GE Capital Solutions. The need to be met was to publish online catalog of vehicles, in an innovative way, easily searchable and functional.

Solution

The project was developed entirely from the definition of the import of data from the internal management of GE Capital Solutions, development of the frontend web technologies that facilitate the search of vehicles. The main innovation of the project is, however, that it introduced an innovative method of navigation in web 3D through the building of a dealership virtual. Inside the dealership are presented cars for sale in the form of promotional leaflets in shelves branded. The data present in the experience 3D are shared with the other web, thus allowing a perfect alignment of the catalog proposed.

Benefits
The inclusion of the 3D Web has established the success of the platform, setting it as one of the first dealerships virtual world. An approach that allows to enjoy the benefits of emotional marketing, able to engage the user into an engaging and fun.
Evolution

The system was developed with the possibility of future upgrades. The evolution of the platform provides for the inclusion of features even more innovative as the use of the multiplayer in the web 3D that allows interaction between users or with respect to staff virtual.

Technology

Unity3D, PHP, w3x

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