Bboard Communication is a web agency leader in the creation of innovative and unconventional marketing campaigns that usually uses technology to reach the best results for its clients.
Develop a game to be played in a touchscreen, able to give the customers the "gliding" sensation of a new proGlide Razor.
Esimple developed more than one game concepts to propose to Bboard and its Client, they chose the one that had a funny balloon (marked with Gillette logo) that has to be covered in shaving foam and then shaved with a virtual razor moved by customers touching the screen. The digital signage supports, connected with touch screens, were provided by Videonbox, Esimple partner, that also create the design of the hardware.
Unity 3D, Touch Screen
The marketing campaign started on 'July 11, 2011 in more than 70 stores, with excellent results.
"Creating a game that would give the customer who plays the idea of ??smoothness of new products."
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