Gillette Proglide Game

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Bbroad Communication is a web agency leader in the creation of innovative and unconventional marketing campaigns that usually uses technology to reach the best results for its clients.


The goal
: Develop a touch screen game that illustrates the "gliding" sensation of the new proGlide Razor.


Esimple proposed more than one game concept to BBoard and its client. The companies selected a balloon design, marked with the Gillette logo. The balloon is covered in shaving cream and then shaved by players using a virtual razor. The digital signage terminals, connected to touch screens, were provided by Videonbox, an Esimple partner, who also worked out the design of the hardware.
Technologies used: Unity 3D, Touch Screen


Results
: The marketing campaign started on 'July 11, 2011 in more than 70 stores, with excellent results.

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