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Heineken - BeerGame

BeerGame Heineken - Fisher

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Heineken - BeerGame

BeerGame Heineken - Fisher

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Heineken - BeerGame

BeerGame Heineken - Fisher

BeerGame - Heineken

The Client

Heineken , the world's most famous beer producer founded in 1863 by Gerard Adriaan Heineken

The Problem

People simply don't know how to really appreciate a lager beer, in this case from the Fischer brand. It's time to fix that.

The Solution

Esimple suggested the development of an advergame for iOS devices using the device's sensors to simulate the physics behind the process of drafting a perfect beer.
We created a virtual pub where you can play as a virtual bartender and serve your customers with a properly drafted beer.
The game features all the steps, from cleaning the glass (by swiping your finger quickly on the device's screen), to drafting the beer in it (using the device's accelerometer) to delivering it to customer (by throwing the glass across the table).

The perfect execution of these three steps will grant you a score and a feedback from the customer. This score can also be posted in your Facebook wall and populate the game's online leaderboard.

Links:

Quote

"Thanks to the iPhone sensors, it feels like having a mug of beer in my hand"

- Julius, 2011.