Natuzzi over 750 shops and counting, the world's leading producer of leather sofas.
To provide sales agents - and end-users - with a way to help in the choice of a new product without having to resort to the classic paper-and-pencil strategy, which more often than not ends up turning off customers.
The configurator allows for the creation of virtual rooms, which can be furnished - in real-time - with Natuzzi products. The end-user can then enjoy a realistic, real-time visualization of what the room will look like with the products chosen.
The viewing process includes the designing of the room, the placement of sofas and other furniture products, the 3D visualization and the avatar physically walking in the newly created environment.
The whole experience can be completed with a mouse or touch interface, with the user being guided through the entire procedure.
The application - available for Windows and Mac OS X computers - has a low learning curve, as it's meant to be used by non-professionals.
An automatic update system and XML data feeds allow the company to release library updates that include new furniture products.
The configurator has also been personalized for the Italsofa brand of Natuzzi Group, specialized in young and dynamic products.
"Thanks to this configurator it's finally possible to give our customers a new way to design"
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