PinkDoll Advergame for Pink-Lab.it

PinkDoll Advergame

Customer

Pink Lab is an office-style all-women born with the aim of assisting companies in the fashion world that need a creative consultancy and professional all round.

Needs

The promotion of a new website like www.pink-lab.it necessarily be supported by innovative marketing tools. From this need was born the idea of creating a viral game to use as a tool of communication, enabling the widespread application within Facebook as well.

Solution

Following the definition of objectives and guidelines of the project was agreed with the client to develop a game that would allow to attract user attention, staying focused on the site itself. The game, echoing the logic of traditional paper dolls, allows the creation of your character to wear clothing with the present. At the end of the procedure can send the so created PinkDoll your email address, or if it was logged in through Facebook, post it on your profile.

Benefits

The inclusion of an advergame opening of the site and, more importantly, the release of the game as an application on Facebook has greatly increased the number of visitors and the number of return visits.