Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input (smartphone, pc with a webcam).
"Kelly had been browsing through the various couches for more than a hour. She really couldn't settle on any of those colors. Even though she knew she could just order some other combination from any of the staff, she just wasn't sure. Perhaps the model itself was the problem. She got closer to the one she liked most and pointed her phone at the couch's label, firing up the store brand's application.
She selected a picture of her living room and the 3D model of the couch appeared in the middle of it. She rotated it to align it with the wall, but the color... It just wasn't right. She swiped a couple of times with her finger and selected just that tone of cream she’d loved since she was a kid. That's it, exactly what she wanted."
Augmented reality allows to display any type of content such video, audio, 3D elemensts, simply by pointing your mobile device into a special label (technical name marker) that can be placed virtually anywhere (eg, catalogs, flyer, business cards, clothing) or printed directly.
For businesses, the augmented reality is a new marketing opportunity good for display 3d objects and video, and complex entertainment systems for trade shows, live events, showcases.
"Augmented reality is a powerful, magical and exciting marketing tool"
