Maximize your digital asset with high-quality 3D models
Every business can leverage digital transformation to create digital assets (such as videos, 3D models of products or prototypes) for marketing strategies, sales, and to build a historical heritage. These valuable resources contribute to creating the digital legacy of the company.
Digital content for programmable realities
A 3D model is essential content for building any 3D web, augmented reality, or virtual reality project. These highly customizable technologies require accurate, beautiful, and versatile 3D models to achieve the specific goals they have been designed for.
Investing in the creation of 3D models should aim for maximum rendering quality. Whether it's achieving perfect textures or exact millimeter dimensions of a building or engine, visual perception should not compromise.
Does creating 3D models incur high costs? It varies. If the goal is to process a large amount of material quickly, Smart Capture is Esimple's product developed for large cataloging projects.
For projects requiring manual modeling, instead, focusing on key content can be useful. In essence, you need a strategy to organize workflow and prioritize interventions.
From one project to many purposes
A 3D model can originate in various ways. Will it be used for an interactive configurator? Does the object need to be visually faithful but unmodifiable in any part? For the former, we will choose modeling; for the latter, photogrammetry.
However, what unites both approaches at Esimple is the operational principle that every content should be designed for multiple purposes. A 3D model that can be "exploded" is perfect for both a configurator and remote sales sessions, where showcasing every detail is crucial. The visual quality of a 3D model enhances any communication campaign.
Historical heritage
The digitalization of a business also involves dematerializing vast amounts of data and information. 3D models created for specific projects contribute to building a digital archive that remains the undisputed property of the company.
Moreover, 3D models of a design object, machinery, plant, or urban space are assets equivalent to their real-world counterparts. As the company evolves and creates, digital assets update and expand.
SmartCapture
From photos of the object to a 3D model fully automatically thanks to artificial intelligence in less than 10 minutes.
through capture from any type of reflex camera, used handheld or placed in dedicated shooting boxes. Support for multiple angles to achieve the best 3D model rendering in the shortest acquisition time.
for image capture from smartphones, thanks to the SmartCapture Companion mobile app, which uses a wizard to guide the capture of all shooting angles.
with an optimized and automated workflow for creating models of exteriors or large surfaces.
ORBITVU with multiple cameras for remote shooting.
in the publishing process with automatic start of the 3D rendering.
concurrently (on MacBook Pro M2 Max).
Contenuti pensati per gli utenti
Qualunque contenuto nasce per essere fruito. Sfruttare una tecnologia come la realtà aumentata significa avere perfettamente chiare le esigenze degli utenti che la utilizzeranno. L’analisi del contesto, infatti, è un passaggio chiave in ogni progetto AR che sviluppiamo in Esimple. Cosa coinvolgerebbe davvero le persone se quel contenuto potesse essere amplificato? Quali informazioni aggiuntive ricevute da remoto aiuterebbero un tecnico in fase di assistenza sul campo? Qual è il tipo di contenuto aumentato che eleverebbe davvero la percezione del brand?
Come funziona la realtà aumentata
La realtà aumentata (Augmented Reality - AR) permette di visualizzare contenuti multimediali come video, dettagli aggiuntivi o contenuti 3D in sovrapposizione alle immagini che vediamo ogni giorno nel mondo reale. La realtà aumentata funziona inquadrando l’ambiente circostante attraverso la fotocamera dello smartphone o del tablet. Il sistema alla base della realtà aumentata riconoscerà l’immagine di riferimento e permetterà di sovrapporre contenuti virtuali che aggiungono informazioni in real time a ciò che inquadriamo.
Augmented Reality:
nessuna barriera, solo benefici
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