Click&Go Ferrari Store Games
A project developed for the Ferrari Store in Via Berchet, Milan, featuring customized games for children.
Process Innovation
Advergames
Augmented Reality
App Development
Web App
Project Brief
For the opening of the Ferrari Store in Via Berchet, Milan, a set of branded games was developed, accessible directly to children through large 50-inch touchscreens. The system includes three types of games, which children can select themselves: puzzle, memory, and coloring activities. The games also feature adjustable difficulty levels, automatically set according to the child’s height when they touch the screen.
The Importance of Advergames: An Interactive Experience at the Ferrari Store in Milan
Advergames offer an innovative way to engage audiences, especially younger ones. A concrete example is the project developed for the Ferrari Store in Via Berchet, Milan, featuring customized games for children.
Advergames are a powerful form of experiential marketing that combine play with branding, creating stronger emotional connections with consumers. By offering an interactive experience, branded games engage children in a fun and educational way, increase brand familiarity, and encourage loyalty. Adapting the games based on the child’s age or height enhances accessibility and personalization, making the experience even more engaging. In this way, advergames transform advertising into play, building a deeper bond with the brand.