Detercom
A 3D augmented reality catalog app that transforms the way you showcase products—making every presentation an immersive experience that captivates customers and accelerates sales.
Process Innovation
Digital Twin
Digital Asset
Augmented Reality
Virtual Reality
Immersive Experience
3D Catalogue
App ios
App android
Project Brief
To support its international growth and set new standards in digital communication, Detercom launched an innovation project to transform its product catalog into an immersive, interactive experience. The mobile app enhances the company’s brand identity while allowing users to explore the full range of solutions through 3D content and augmented reality—tailored for both professional clients and end consumers. The project also integrates WebAR and Web3D technologies directly into the corporate website, delivering instant, barrier-free access straight from any browser.
01 / Company
Detercom Professional
leading the way in hotel supplies and professional cleaning solutions for over 50 years.
02 / Services
For this project, we delivered::
- Digital innovation consulting
- UI / UX Design
- WebGL viewer for 3D catalog
- Technical development
- Interactive content
- 3D models optimized for AR
- Augmented reality engine
A brand experience that leaves a mark: connect, engage, inspire loyalty
Imagine exploring Detercom’s entire range in an immersive way—browsing products in 3D right from your smartphone.
At the heart of the project is a mobile application, fully integrated with Detercom’s corporate system, designed to enhance both the purchasing experience and product presentation for professional operators in Italy and abroad. Available in two languages, the app ensures smooth navigation of the digital catalog, also viewable in augmented reality. Every product is accessible with a simple tap thanks to an interactive 3D viewer that allows rotation, zoom, and real-world placement—making every item in the catalog instantly tangible and engaging.
The section dedicated to the “Set Cortesia” line, the company’s flagship, features detailed AR content, virtual environments, and animated 3D models that convey the product’s value even remotely. Items can be added directly to a quote request within the app, thanks to seamless integration with the corporate website. The app’s structure ensures constant news updates, autonomous content management, and a consistent user experience across all devices.
Towards an immersive technology that empowers your brand
This advanced technology aims to strengthen brand communication by creating a direct bridge between customers and the company. The use of 3D and AR models is not just an innovative way to showcase products, but also an effective marketing tool that helps transform the catalog into a dynamic showcase, able to adapt and respond to the needs of an increasingly digital and tech-savvy audience.
In addition, the user experience is enriched with features designed to encourage interaction with the brand. Users can explore products on their own, view detailed information, and activate AR to see them in their own environment. This type of engagement makes the Detercom brand more visible and appealing, attracting the attention of both professionals and end consumers.
The project fully harnesses the power of immersive and web-based technologies. The integration of the MetaDisplay viewer into Detercom’s website enables interactive visualization of all 3D-modeled products, turning the site into an active sales tool. The AR+ module, completely WebAR and accessible via mobile, allows real-scale visualization of models directly from the browser. This approach removes all technological barriers, making AR experiences available anytime, anywhere.
The 3D modeling of the products was carried out using a combination of photogrammetry and custom creation techniques to ensure maximum fidelity and asset optimization. Each product was also designed to be reused in different contexts: from 3D configurators to