Mixed Reality Showcase

Esimple proposed to the Client the development of a unique and engaging mixed reality experience where the real and virtual worlds blend seamlessly through the use of mixed reality headsets. At each event, INWIT features within its exhibition space a physical scale model of a telecommunications tower, approximately 2 meters tall. This artifact became the starting point for Esimple to design an immersive experience that, through the combination of the real tower and virtual content, could effectively and intuitively communicate the unique features of the services offered—delivering a quick, training-free experience for the audience. In direct collaboration with the Client’s external relations team, a storyboard was developed making the antenna the central character. Content production is a sophisticated technological mix of 360° real-world imagery and real-time interactive 3D elements, fully accessible with the simple use of hands and, thanks to mixed reality, while always maintaining awareness of the surrounding environment. For this solution, the Meta Quest Pro was chosen—the first pro-sumer headset on the market capable of overlaying virtual content onto the real world in a completely natural way and with a wide field of view.