Medial

The project also involved the Client’s design department, as it was necessary to define a streamlined and functional workflow that would allow for rapid updates of content—naturally in continuous evolution, a key requirement for dynamic, market-leading companies such as Medial International. A workflow was therefore designed to enable the company to reuse 3D CAD models created for design purposes also in augmented reality—an example of how digital technology now spans across all departments of a next-generation company and how a full-consulting approach is essential in technology choices, one of Esimple’s core strengths. The app also includes a stereoscopic virtual reality section, viewable by inserting a smartphone into a Cardboard or similar headset, allowing users to better understand how Medial International’s products can be contextualized within everyday spaces such as offices, hotels, and other workplaces. The use of stereoscopy here provided an additional advantage, enabling users to clearly perceive the dimensions, volumes, and depth of the products in relation to their surroundings—delivering a result far superior to traditional architectural renderings. With these tools, Medial International positions itself today as one of the most innovative companies in the professional cleaning supply sector.