Robotica Zucchetti is the most innovative business unit of Zucchetti Centro Sistemi (leader in management software solutions) which produces automated robots, in particular for lawnmowering purposes.
Advertising the line of lawnmower robots called “Ambrogio” in an innovative way. As you can guess, not exactly an easy task.
Esimple developed a marketing campaign whose focus is a game using the Ambrogio robot in a 3D game.
The game has been developed for iOS devices (iPhone, iPad), Facebook and the web, through the dedicated game website ( game.ambrogiorobot.it ).
To increase the viral effect, we have also developed a contest associated to the game which allows the players to win bonus coupons to buy the real robots.
Within the game, after three levels it is possible to upgrade the robot with others from the Zucchetti line.
In its first week of availability, the game has been downloaded by nearly 3’000 people and got 12th in the Family category for iPad (Italy), 9th and 11th in the ranking of Slovakia and Croatia.