Ferrari The Secret Journey

About This Project

Innovative augmented reality application for iPad, developed for Scuderia Ferrari F1 used by guests of the Paddock Club during the tours that take place in the weekend of the Formula 1 Grand Prix. Through localization, via iBeacon, it gives visitors information about what they are watching and allows them to take photographs. The live experience is then sent to the email address of the visitor, creating a virtual blog of the Paddock Tour on the web.

Augmented reality