BBroad Communication is a web agency leader in the creation of innovative and unconventional marketing campaigns. The Company makes use of the latest technologies to obtain the best results for its clients.
The goal: Develop a quiz that automatically matches a customer to a Herbal Essences product.
Esimple created a system to analyze the answers given to the quiz and to propose (in realtime) the Herbal Essences product best suited to the customer’s needs. To make the experience fun and enjoyable, Esimple chose to develop an application to be run in digital signage terminals connected to touch screens. These were provided by Videonbox, an Esimple partner, who also worked out the design of the hardware supports.