Lidl Italy, one of the most important players in the large retail food business in Italy, has decided to experiment Esimple augmented reality to support its special booklet dedicated its Christmas products “Lidl We Love Christmas.”
A free augmented reality app, “Lidl We Love Christmas.”, has been distributed as free download on Apple App Store and Google Play Store, providing content and tips for the Christmas period.
Thanks to the application, based on the robust EsimpleAR engine, users from all over Italy can discover the contents of the app simply framing the booklet, which was printed and distributed free of charge in over 600,000 copies in all Lidl stores in Italy.
3D objects, promotional videos, games and video recipes appear from the printed page and come alive on the screen of your smartphone or tablet, providing you with exciting contents thanks to augmented reality.
The app is a free download for iOS (iPhone and iPad) and Android (smartphones and tablets)