Playapp – AR Magazine – Playboy

About This Project

Playapp – the Augmented reality newsstand for iOS and Android

Playapp is an augmented reality project born thanks to the partnership between Esimple, Valore italia & Partners and Play Lifestyle Media, world’s first to enhance Playboy‘s cover (published by Play Lifestyle Media on its italian version) and first in a row of other famous italian editions of magazines like Gente Motori, T3, Yacht, PC World and many others.

Inside the app, freely downloadable for iOS and Android the reader can find a virtual newsstand which shows all the magazines of the publisher that feature interactive content.

The first virtual experience is for Playboy magazine (October 2013 issue) where the playmate Valentina Vignali, the most beautiful Italian basketball player, comes to life on the tablets and smartphones of the readers thanks to the augmented reality of Playapp.

Just frame the cover or the pages that bear the logo of interactivity through the camera of your smartphone or tablet to experience the special contents like 3D, pictures and video of the backstage.

The application is freely downloadable by the following links:

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Augmented reality