From the idea of the innovative fashion agency iDesign Factory, “Siamoises” is a clothing line that comes to life through an interactive augmented reality app for smartphones and tablets. Over 100 different animated characters make these clothes real digital experiences. Just frame the t-shirt with your smartphone to turn on augmented reality. The app, a free download from the store, has supported a launch campaign which had, as its official promoter, the italian singer Emma Marrone.
On the 3.0 release the app also allows the user to play some mini games (free to play) thanks to the augmented reality.