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Esimple was founded in 2007 by the creativity of four young entrepreneurs, friends and experts in web and graphic design. With time and experience, the company has grown to an international scale, developing innovative projects for major brands and creating increasingly immersive virtual worlds.
Acquired by the New Changer group in 2020, it has become a key reference in the digital transformation of companies.
TIMELINE of Esimple
2007
Esimple was founded thanks to the creativity of 4 young entrepreneurs, friends and experts in web and graphic design.
2008
VirtuyMall, the world's first fully navigable 3D virtual shopping mall using an "avatar", makes it possible for the first time to visit and experience virtual shopping in 3D.
2008
Esimple is invited to participate with its own stand at Smau in the "Paths of Innovation" area, officially presenting the concept of Mall 3D to the public. The visibility provided by the platform allows Esimple to acquire important clients such as Lego, D-Link, and H3G, who decide to place their virtual stores on VirtuyMall as the only official e-commerce site in Italy.
The major success of the VirtuyMall platform, its extreme functionality and versatility bring Esimple in front of a broader market. The creativity of the company expands this innovative technology to other application fields, such as virtual trade shows, showrooms and product configurators
2008
General Electric Capital Solutions fully recognizes the innovative concept of interactive 3D and its enormous potential. Therefore, they entrust Esimple with creating their own ex-leasing used car park under the brand "Primamano®", consisting of a 2D portal and a 3D showroom. The initiative proves successful, and to this day, the GE 3D showroom continues to generate significant interest
2009
this is the year in which the first iPhone spreads on the Italian market, along with the development of 3D applications and games. Esimple leverages its expertise in the field of 3D platforms since 2007 to introduce these innovations to a broader audience.
New market, new technologies that translate into new challenges and projects for Esimple. The company approaches the world of advergames, promotional games, designing applications for international brands such as Heineken and Cepu.
2009
Esimple is selected by Intesa San Paolo as one of the 10 companies representing the technological future of the country. During this event, Corrado Passera, then CEO of Intesa San Paolo and later Minister of Economy, describes Esimple as one of the Google of tomorrow.
2010
the shared passion and technological expertise lead Esimple to incorporate the prominent brand Net-Style, known since 2001 for developing advanced web solutions. It is from this partnership that the 3D game based on the Giostra del Saracino is born, which Esimple gifts to the city of Arezzo. The game is freely accessible on the dedicated website.
2011
Natuzzi, a global leader in leather sofa production, entrusts Esimple with developing a 3D configuration software aimed at facilitating the sales process in its stores worldwide. The software is highly successful, enhancing the experience of product selection, customization, and purchase to this day.
2011
the project of the 3D virtual shopping mall gains international recognition, with the presentation of the "Kompro" portal in Madrid.
2012
In Turkey, the Ministry of Post and Telecommunications introduces ePttAVM, an international e-commerce project based on the VirtuyMall 3D engine. Today, it enables over 200 exclusive brands to sell online throughout the Middle East.
2012
in3Dexpo, the platform for generating virtual fairs, simplifies the creation of multi-user, multi-stand events. Its subsequent implementations, Priscilla VirtualBiz and Digital Festival, introduce virtual conference rooms used across various industries by companies like Satiz and Avio Trace Swiss.
Simultaneously, Esimple develops the in3Dgallery application, an evolution of the previous 3D Virtual Gallery. This project wins the Mind the Bridge award, leading Esimple to establish a spin-off in San Francisco in January 2013.
Contemporaneamente Esimple crea l’applicazione in3Dgallery, evoluzione della precedente 3d Virtual Gallery, grazie alla quale vince il premio Mind the Bridge, con cui a Gennaio 2013 vola negli Stati Uniti per avviare lo spin-off con sede a San Francisco.
2013
thanks to its international character of the company, the Natuzzi Configurator project expands to 200 stores and 31 countries, significantly boosting the multinational's average receipt by up to 300% in stores where the Esimple Configurator became the primary sales tool.
2017
Esimple begins developing software solutions utilizing cutting-edge technologies such as Artificial Intelligence, IoT, blockchain, and wearable devices.
2020
Esimple is acquired by the New Changer group
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