Digital experiences with virtual reality - VR
Explore the potential of VR: engagement, entertainment, and immersive experiences capable of enhancing skills and knowledge. In the simulated reality, users interact naturally and intuitively with any context, activity, or object.
Maximum immersiveness with VR
Virtual reality immerses the user in a digitally created synthetic environment. The level of engagement is maximum. People have a dimensional and proportional perception of the environment that is unmatched by other systems. They can touch, move, and even feel the virtual objects.
Is a headset necessary to experience VR? No. The quality of the 3D content used mostly determines the visual experience.
The viewer writes the script
VR shows the product in a simulated environment where the narrative path changes each time. Everything depends on how the user interacts with the synthetic space, objects, and other people. The user manipulates the environment in a very natural way, creating infinite scenarios. The final experience is thus fully immersive, personalized, engaging, and realistic.
The viewer writes the script
Virtual reality shows the product in a simulated environment where the narrative path changes each time. Everything depends on how the user interacts with the synthetic space, objects, and other people. The user manipulates the virtual environment in a very natural way, creating infinite scenarios. The final experience is thus fully immersive, personalized, engaging, and realistic.
Beyond entertainment, beyond technology
Thanks to its ability to engage all senses, VR transports people to places and situations otherwise impossible to experience. Besides, these technologies allow companies to enhance products and tools by enabling firsthand user experiences. That's why the gaming world has adopted it, as well as training and product development.
Operational procedures that are complex, dangerous or under extreme conditions (such as earthquakes, fires, etc.) can be tested multiple times with maximum engagement, avoiding any risk. Assimilation is enhanced by simulated practical experience.
How VR works
“VR is a technology used to synthesize a shared reality. It recreates our relationship with the physical world on a new level.
It does not affect the subjective world and has nothing directly to do with what is in the brain. It only deals with what our sensory organs perceive.” - Jaron Lanier, “A Portrait of the Young Visionary.”
VR is the technological experience that allows immersion in a virtually recreated environment. Users can interact with it through specific wearable peripherals, computers, smartphones, or tablets.
Interaction is typically managed through traditional input peripherals: mouse, keyboard, or gamepad on desktop, or touch on smartphones and tablets.
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